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Kick-Start Marketing

Kick-Start Public Relations

Kick-Start PR program - Getting the word out!

Want to get the word out on your new company? Public relations is one of the most powerful, cost-effective tools available for building and sustaining awareness and interest with the people you want to reach -- a critical step in developing partnerships and attracting customers.

The PR Kick-Start Program from Hutchins Crang provides the essential start-up elements you need to quickly and effectively launch a PR program that will get you noticed and talked about. Best of all, it's designed and priced as a package for new and small businesses.

• Key Message development
• Corporate backgrounder
• Company FAQ sheet
• Key executive bios
• Company & product press releases
• PR/News contact list
• Custom editorial planner

Your Key Message concisely communicates exactly what you want remembered about your company. We develop your Key Message to be used in many ways, including at the end of every business, technology, and product press release. This message positions and markets your company to the press in the specific way you desire.

The Corporate Backgrounder is a 2-4 page summary that identifies your type of business, its history, markets into which your company sells, how products are designed, produced and marketed, and other information. Business and financial press refer to the backgrounder whenever they are doing a story on your company or industry.

This bulleted summary of key points from the Corporate Backgrounder is 1-2 pages long and itemizes facts that a journalist wants when researching your company for an article or an interview with an executive.

The three top executives in your organization have backgrounds that explain why they are leaders in the field. We develop Key Executive Bios to educate journalists about what each person in your management team brings to the company that helps provide its competitive edge. These bios are used in tandem with the Corporate Backgrounder and as separate PR tools to pitch bylined articles and as a resource for press interviews.

As part of the PR Kick-Start Program, we develop two press releases for you: one company press release that introduces your new company or announces a major company event, and one product press release, which announces a product, service, or product enhancement. Each release will be developed using key SEO phrases that relevant to your industry and will include prepping a photo that you supply to accompany the release.

Your customers have specific news sources for obtaining their buy-decision information. We research and create a contact list of the top 10 trade press sources for your field. You use this list to keep key editors current on your company's business and product developments, even after you have sent out your first two press releases.

Trade publications, consumer magazines, newspapers, and journals all work from an annual calendar of topics that reflects the interests of their audiences. We prepare a carefully researched 12-month Editorial Planner that identifies topics by month that relate to your company's interests. The planner assures that you do not miss opportunities to get your message in front of your customers and prospects during that time.