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Kick-Start Marketing

Kick-Start Public Relations

Kick-Start marketing program - Be known and remembered!

Whether you are thinking about marketing your new company, or your small evolving business. Having a powerful set of identity and collateral materials will help you market your company effectively and will instill confidence in everyone you deal with: your prospects, customers, investors, employees, and other stakeholders.

The Kick-Start marketing program was designed to provide the essential identity and collateral elements you need to build your brand and shape perception. It's a great way to get out of the gate and into the market fast. With many company launches under our belt, we've developed a process that gets right to the heart of your marketing requirements to build a great foundation to all your marketing communications requirements. Best of all, it's designed and priced just right as a package for start-ups and small evolving businesses.

Not only will you position yourself for marketing success, but you will also learn valuable tips and information to take you to the next level of your marketing efforts.

• Message development - position, and unique sales proposition
• Company logo design
• Business card design
• Letterhead, fax page design
• Envelope design
• A CMS web site with - 7 button navigation + sub menu page navigation
• A Tri-fold brochure design
• An E-Mail blast design

Your Marketing Message concisely communicates exactly what you want your audiences to remember about your company. We develop your Marketing Message to be used in many ways, including on your web site and in brochures and direct communications. This message articulates your unique competitive advantage, distinguishing you from your competitors in the marketplace.

Your logo speaks volumes about your company. It is the key element that drives your brand, and it instantly tells your stakeholders what your business is all about. When we design your logo, we take into account your business objectives, your audiences, and they way you want your company to be perceived. We produce a number of initial designs for your review, and work with you to refine the right approach until it works beautifully.

E-mail communications are a cost-effective way to reach your prospects and customers with information and offers. As a part of the Marketing JumpStart Program, we will identify a type of communication that works for your business and develop an html template that will serve as the basis of your e-mail marketing campaign.

Essential for use in sales kits, as leave-behinds, at events, or in other marketing situations, we develop a Corporate Brochure for you that delivers your Marketing Message and positions you for success. The brochure is a tri-fold, 8.5Hx3.67W folded size branded piece.

Every communication you issue is a branding opportunity. We develop a Stationary Package for you that is driven by your Logo Design and enables you to communicate professionally through branded correspondence materials. The Stationary Package includes designs for:

• Letterhead
• Business card
• Envelope (#10)
• 10x13 envelope
• Fax form

Your web site is your most important marketing, branding, and sales tool. As a part of the Kick-Start Marketing Program, Hutchins Crang will develop a company web site that builds your brand, delivers your Marketing Message, and lets you do business on the web. Our Kick-Start Web Site includes a custom branded design, up to 7 navigational buttons, a contact form, a secure download area, and a blog. The site is designed for Internet search engine visibility and is driven by a content management system (CMS) that allows you to change and add content and post press releases to the site.