Our Group
line
bullet Our Experience
line
Our Approach
line
Working With You
line
Creativity
line
Mission & Vision
line
Testimonials
line

Our experience - from the inside out

With extensive marketing communications planning, implementation and management experience inside industrial and high technology companies. Our management personnel have had the opportunity to collaborate with and learn from leading industry experts in strategic marketing, branding, communications planning, program & campaign implementation and project execution.

We've reported to, and worked directly with executive management teams, business development and sales/marketing directors. We've assisted department heads and product managers in creating internal documentation and branding. And we've partnered with service technicians, sales personnel, engineers and production personnel to collect the pieces required to complete our marketing tasks.

Experience - technology, industry, business and government

We have provided marketing, advertising and communications solutions to a growing
list of markets, industries and associations including:

  • aerospace manufacturing applications
  • alternative energy
  • automotive manufacturing and software
  • the building construction industry
  • data storage
  • economic development
  • electronics manufacturing equipment
  • factory networking
  • fiber optics
  • forestry industry
  • industrial controls
  • industrial software applications
  • Industrial laser manufacturing & applications
  • medical device manufacturing & applications
  • military applications
  • optical scanners
  • optical measurement (non-contact)
  • precision optics
  • public policy
  • semiconductor manufacturing equipment
  • solar power solutions
  • telecommunication optics
  • wildlife associations
Understanding

Being able to empathize with a client and their customers/prospects is an essential component to executing a successful marketing program. With hundreds of successful campaigns & projects under our belt, we have established a proven process of research and analysis techniques that help us understand how to make a positive connection between your company and your customers, prospects & stakeholders.

Doing

We have been on the front line of a wave of mergers, acquisitions, divestitures, and branding/re-branding efforts and have become experts in developing, managing, adapting, implementing, and supporting a broad range of evolving integrated marketing communications campaigns, programs, and deliverables.

Start-up

It wasn't too long ago, when we were just a start-up. Many of our first clients were start-ups. We understand the challenges, the stresses and we know what's required from a marketing and communications perspective to get a business off the ground. We've been associated or done business for several entrepreneurial organizations in Michigan and we continue to support and encourage small business start-ups in both Canada and the US. In fact, we have a couple of marketing program packages, designed specifically for start-ups: KickStart Marketing & KickStart PR

International

We have international marketing experience and capabilities, to deliver localized or international solutions. From managing advertising and PR to coordinating trade shows, or even directing and shooting photo and video shoots. To coin a cliche "we've been there and we've done that" with clients and suppliers in the UK, Europe, Japan, China, Taiwan, and Korea to support:

We have a unique agency perspective when it comes to providing solutions to our clients. Our "inside company" understanding of business drivers and how compelling, appropriate and effective communications can increase your bottom-line, means we'll deliver solutions that produce results.


spacer