As the technology has evolved and became more readily available, we have expanded our capabilities to develop a broad range of web sites and applications to meet our clients demanding requirements. The technology solutions are endless and vary considerably in terms of sophistication, flexibility, capability, ease-of-use and price.

When considering the implementation of a content management system, there are many things to consider:

(1.) Stability – will the site have to be updated often and is it a simple procedure?
(2.) Price – is a free open-source option going to be easy to manage by company personnel or will it require outside management?
(3.) Functionality – do you need all the bells and whistles or will the basics do?
(4.) Front-end adaptability – can the process be modified in the development phase so that it will simplify the administration for a non-technical end-user?
(5.) Search engine friendliness – will the search engines like it or ignore it?

Expression Engine our solution of choice:

Expression Engine for EllisLabs Inc. offers a refreshingly powerful, yet simple answer to the content management requirements for small to large businesses. It’s relatively inexpensive to purchase the software, it’s flexible/adaptive and it’s completely customizable. Plus it performs well when considering the points above.

By leveraging the power and ease-of-use offered by Expression Engine, Hutchins Crang is able to create custom solutions that provide our clients with highly-flexible, highly-functional, dynamic and brand customized web sites.

This web development solution delivers world-class project management and expansion capabilities and empowers the client by providing a simple non-intimidating, user-friendly interface that makes it easy to tweak messaging and add content.

Here are some web sites that we have designed using Expression Engine:

• Ardoch Electric
• Urban Solar Corporation
• Onyx Power
• Marelco Power Solutions
• BBS Construction Ltd.
• Hutchins Crang Marketing Group

Our entry level solution includes, the cost of the CMS software license, 3 customized branded concept designs to choose from (as per your instructions), 7 main button navigation categories, sub-page menus and pages, automated (product, HR and PR) page posting, automated image posting, implementation, many other outstanding features…

As your business grows, the site can easily be updated, modified and added to.

Typical Site Features Include:

(1) Post, Edit, Delete:

• Product Pages, Career Pages, Press releases, White Papers, Case Studies…
• Including images
• Automatically generates title link or first paragraphs to main index page
• “Read More” links

(2) Contact:

• Customized forms
• Include attachments
• Includes captcha to deter spam
• Encrypted recipient e-mail addresses
• All Information sent to both the recipient and and the database for storage

(3) Subscription Process:

• Manage an automated on-line subscription
• Harvests e-mail addresses for possible monthly newsletter, tech update or events…
• Use e-mail communications tool to send messages to subscription lists

(4) Secured Client Center:

• Set up and manage secured client pages
• Assigned unique member passwords that allows specified member/page access

(5) Site Optimization & Tracking:

• Site content will be created with rich key terms and phrases embedded in the content
• meta data, page titles, headings, text, navigation, and image tags…

(6) Google Analytics:

• Google account and Analytics will be installed for basic user statistics

(7) Multiple Customizable Galleries:

• Automated upload, captioning
• On-line image editing and resizing

(8) Beyond The Web Site:

• Customized business blog (WordPress)
• Customized Twitter page
• Podcast series
• YouTube presentation
• Facebook Fan page…

(9) Compatible on Windows, Linix & Unix servers

(10) More Features (Expression Engine Web Site)

Documentation & Support:

• Short Process description for each function
• list of bookmarks to key pages
• A short in depth tour of the completed site
• *12 months free support

For more information or discussion on our content management system, please add your comments, or contact us directly.

Ted Hutchins, Managing Partner, Creative Director
Canada: 613.482.9623

*Up to 1hr/per month