Technological superiority? People friendly? Best support? Highest quality? Most cost-effective solution? Or out of touch? Your brand is the sum total of how your audience experiences and perceives your company, products or services. These experiences (touch points) are molded by your brand identity, brand strategy, the implementation of your brand plan and the brand materials that deliver the message.
Brand development — What’s your brand?
March 28th, 2010Hutchins Crang — Now has a Youtube page
March 21st, 2010Hutchins Crang Marketing Group now has a Youtube page. Now all we need is some down time to put something together to show on it.
(CMS) Content Managed Web Site Solution
November 2nd, 2009Many web site content management solutions available today, have evolved into robust, feature-rich, versatile and affordable web publishing systems. The technology solutions are vast and vary considerably in terms of sophistication, stability, flexibility, security, dynamic capability, ease-of-use and pricing. In many cases the ability to modify, update, upload, replace and craft the content of a web site is as easy as filling out a simple web form and hitting a submit button.
Why is your budget so important to us?
October 2nd, 2009“What’s your budget?” Sometimes a difficult question to ask, especially when more often than not, it will elicit a negative response. The usual assumption is obvious – tell them how much I have and they’ll take it all. Sales guys!!!
Hutchins Crang — Now on Facebook
July 28th, 2009
Hutchins Crang — Linkedin Company Page
June 12th, 2009Hutchins Crang now has a Linkedin company page.
Hutchins Crang — Now on Twitter
May 25th, 2009Hmmm! Not sure how we are going to use twitter yet.
What is a Marketing Communications plan?
January 15th, 2009Some of our start-up clients have asked us. Why do I need a marketing communications plan? Can’t I “just-do-it?” Just-doing-it meaning, tackling the requirements as they come up. The short answer is, yes, you can just do it, but probably shouldn’t. There are many problems that result from the “just-do-it” approach to marketing communications. They include lack of focus & direction, inconsistency in approach, loss of program momentum and unexpected pressures on the budget.
Kick start your new venture’s marketing
November 15th, 2008With the world economy literally in transition, there’s much more focus on new business development activity and the development of new technology ventures. We certainly see that in both of our locations in Ottawa and Ann Arbor.
Welcome to the Hutchins Crang Blog
November 9th, 2008Marketing your specialized product or service to engineers, scientists, and other technical buyers requires the right balance of strategic thinking, technical understanding, and creativity. When you need help with technical marketing, you need an agency with a proven, applicable track record. That’s not easy to find!
At Hutchins Crang Marketing Group, we’re B2B technology marketing communications experts. We understand the nature of the technical sell and the strategic objectives you want to reach. We can help you get there – with high-value, bottom-line driven solutions that make sense and produce results.
Our blog is intended to be a resource that will address marketing communications issues and questions from developing companies and start-ups… stay tuned.
The Hutchins Crang Marketing Group.
