Hutchins Crang Blog » Web Site Development http://www.hutchinscrang.com/blog Marketing Communications Blog Fri, 23 Dec 2011 21:55:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 (CMS) Content Managed Web Site Solution http://www.hutchinscrang.com/blog/2009/11/02/web-site-content-management-system-cms-solutions-from-hutchins-crang/ http://www.hutchinscrang.com/blog/2009/11/02/web-site-content-management-system-cms-solutions-from-hutchins-crang/#comments Mon, 02 Nov 2009 18:08:01 +0000 admin http://www.hutchinscrang.com/blog/?p=152 Many web site content management solutions available today, have evolved into robust, feature-rich, versatile and affordable web publishing systems. The technology solutions are vast and vary considerably in terms of sophistication, stability, flexibility, security, dynamic capability, ease-of-use and pricing. In many cases the ability to modify, update, upload, replace and craft the content of a web site is as easy as filling out a simple web form and hitting a submit button.

Choosing the right web site publishing solution
When considering the implementation of a content management system (CMS), there are many things to consider:

  1. Stability – does the process does what it is designed for?
  2. Security – are there issues, what is the track record?
  3. Flexibility – are there any development or design constraints?
  4. User friendliness – what level of knowledge will be required by an administrator?
  5. Ease of use – can the process be modified so that it will simplify the administration for a non-technical end-user?
  6. Features and functionality – do you need all the bells and whistles or will the basics do?
  7. Search engine friendliness – will the search engines like it or ignore it?
  8. Expandability – can the process adapt to new requirements?
  9. Technology – is it current, what are the update capabilities?

 

Hutchins Crang Marketing Group expertise
We have been creating successful web sites and internet processes for years. As the technology has evolved and became more readily available, we have explored the solution offerings and expanded our capabilities to develop a diverse range of web sites design and development services to meet client requirements.

ExpressionEngine, our solution of choice:
We specialize in the installation, development and management of ExpressionEngine content management publishing solutions. ExpressionEngine offers a refreshingly powerful, yet simple answer to the content management requirements for small to large businesses. It’s flexible/adaptive and fully customizable (no creative restraints).

Who uses ExpressionEngine?
Expression Engine is used by many large corporations including: Apple, Disney, Nokia, Adobe and so many more. It offers complete flexibility that goes beyond the general administration of the publishing site. Each dynamic page is actually displayed by the browser as an HTML page which allows for further development using Java, PHP and CSS.

ExpressionEngine cross-server compatibility
Expression Engine is cross-server compatible and runs on Windows, Linix & Unix servers. And ExpressionEngine has the most comprehensive suite of security features of any publishing platform on the market.

By leveraging the power and ease-of-use offered by ExpressionEngine, Hutchins Crang is able to create custom solutions that provide our clients with highly-flexible, highly-functional, dynamic customized web sites. It empowers the client by providing a simple user-friendly administration interface that makes it easy to tweak and add content and automatically update dynamic indexes.

ExpressionEngine is a robust, easily adapting software
that will grow as your business grows.

Here are a few ExpressionEngine web sites that we have developed recently:

Typical installation site features Include:

(1) Post, Edit, Delete:

  • Product, career, press release, white papers, case study pages…
  • Archiving index pages (automatically adds or deletes links as required)
  • Condense content for simplified user readability “Read More” links
  • Add and manage images to gallery (auto-size with server side graphics handling)

(2) Search Engine Optimization (SEO):

  • Form fields for page titles, meta data, headings, navigation, and image tags…
  • Copy writing with SEO in mind
  • Finished site is submitted to major search engines and directories upon completion

(3) Contact:

  • Customized forms
  • Include attachments
  • spam deterrent – CAPTCHA code to ensure human, not bot submission
  • Encrypted recipient e-mail addresses (no e-mail addresses exposed on site
  • Submissions sent to designated recipient are also stored in database

(4) Subscription Process:

  • Manage an automated on-line subscription
  • Harvests e-mail addresses for possible monthly newsletter, tech update or events…
  • Use e-mail communications tool to send messages to subscription lists

(5) Secured Client Center:

  • Set up and manage secured client or process pages
  • Assign unique member passwords that allows specified member/specific page access

(6) Statistics and tracking:

  • Basic page activity tracking available in EE control page
  • Google account and Google Analytics installed on every site

(7) Multiple Customizable Galleries:

  • Automated upload, captioning
  • On-line image editing and resizing

(8) Integration of FLASH, and video elements as required

(9) Lots more features and modules available, see ExpressionEngine “Features Page“

]]> http://www.hutchinscrang.com/blog/2009/11/02/web-site-content-management-system-cms-solutions-from-hutchins-crang/feed/ 0