Technological superiority? People friendly? Best support? Highest quality? Most cost-effective solution? Or out of touch? Your brand is the sum total of how your audience experiences and perceives your company, products or services. These experiences (touch points) are molded by your brand identity, brand strategy, the implementation of your brand plan and the brand materials that deliver the message.
Archive for the ‘Start-ups’ Category
Brand development — What’s your brand?
Sunday, March 28th, 2010Why is your budget so important to us?
Friday, October 2nd, 2009“What’s your budget?” Sometimes a difficult question to ask, especially when more often than not, it will elicit a negative response. The usual assumption is obvious – tell them how much I have and they’ll take it all. Sales guys!!!
What is a Marketing Communications plan?
Thursday, January 15th, 2009Some of our start-up clients have asked us. Why do I need a marketing communications plan? Can’t I “just-do-it?” Just-doing-it meaning, tackling the requirements as they come up. The short answer is, yes, you can just do it, but probably shouldn’t. There are many problems that result from the “just-do-it” approach to marketing communications. They include lack of focus & direction, inconsistency in approach, loss of program momentum and unexpected pressures on the budget.
Kick start your new venture’s marketing
Saturday, November 15th, 2008With the world economy literally in transition, there’s much more focus on new business development activity and the development of new technology ventures. We certainly see that in both of our locations in Ottawa and Ann Arbor.
