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Archive for the ‘Marketing Communications’ Category
If it’s hard to say, draw it!
Tuesday, October 19th, 2010What is a Marketing Communications plan?
Thursday, January 15th, 2009Some of our start-up clients have asked us. Why do I need a marketing communications plan? Can’t I “just-do-it?” Just-doing-it meaning, tackling the requirements as they come up. The short answer is, yes, you can just do it, but probably shouldn’t. There are many problems that result from the “just-do-it” approach to marketing communications. They include lack of focus & direction, inconsistency in approach, loss of program momentum and unexpected pressures on the budget.
