“What’s your budget”? Sometimes a difficult question to ask, especially when more often than not, it will elicit a negative response. The usual assumption is obvious – tell them how much I have and they’ll take it all. Sales guys!!!
Actually, by asking about your budget, we are attempting to make life easier for both the client and the agency. It’s simple, once we know the details of what is wanted and how much can be spent, we can ensure that the solution we come up with is realistic, caters to the clients needs and goals, and fits within their budget.
THE RESULT
For the Client:
- The client gets pricing they would expect
- The client gets an understanding of what compromises might be required, if any to deliver a program within their budget
For the Agency:
- We quote a solution that won’t be rejected on price
- We get an opportunity to explain project details and realities to make sure the soultions will work for the client
For more information or discussion on what to expect when doing business with Hutchins Crang, please add your comments, or contact us directly.
Ted Hutchins, Managing Partner, Creative Director
Canada: 613.482.9623
