Archive for November, 2008

Kick start your new venture’s marketing

Saturday, November 15th, 2008

With the world economy literally in transition, there’s much more focus on new business development activity and the development of new technology ventures. We certainly see that in both of our locations in Ottawa and Ann Arbor.

If you’re involved with a start-up or an emerging technology company, you definitely have your hands full with planning, funding, operational, sales, and other issues. Generally, a marketing plan is a part of this mix, too – it better be! But even when a company has its own marketing manager, it’s often difficult to execute an effective marketing campaign that establishes and builds the brand while developing awareness and supporting sales.

Realizing this, Hutchins Crang has developed two new services that are specifically designed to help small companies establish their identity and get the word out – with help and advice from B2B technology marketing experts!

Our Marketing Kick Start Plan includes logo design, message development, identity materials, a brochure, and a content-managed web site – for one low price.

Our Public Relations Kick Start Plan includes development of a company backgrounder and FAQs, executive bios, a PR/news contact list and editorial planner that are relevant to your business, and the development of your first company and product press releases. Again, all for one flat fee.

For more information or discussion on our KickStart Program, please add your comments, or contact us directly.

Steve Crang, Managing Partner, Corporate Communications

Welcome to the Hutchins Crang Blog

Sunday, November 9th, 2008

Marketing your specialized product or service to engineers, scientists, and other technical buyers requires the right balance of strategic thinking, technical understanding, and creativity. When you need help with technical marketing, you need an agency with a proven, applicable track record. That’s not easy to find!

At Hutchins Crang Marketing Group, we’re B2B technology marketing communications experts. We understand the nature of the technical sell and the strategic objectives you want to reach. We can help you get there – with high-value, bottom-line driven solutions that make sense and produce results.

Our new blog is intended to be a resource that will address marketing communications issues and questions from developing companies and start-ups… stay tuned.

The Hutchins Crang Team.