Mobile vs PC optimized web site,
what’s so different?
Whereas content is king for conventional PC optimized web sites, it’s quite the opposite for mobile smartphones. The key to mobile device site success is simplicity, providing meaningful condensed content, clean cross-device coding and ensuring image size optimization.
If you are using QR codes to promote your web site, make sure the QR code links to a mobile optimized web site. You don’t want your users to leave your site because you’ve linked the code to your difficult to navigate PC optimized site. Oh, yah!, don’t forget to have a link from your mobile site back to your PC optimized web site.
The market for smartphones is steadily approaching a saturation point. It is only a matter of a few short years before the older feature phone is replaced by smartphone computing devices. From a marketing perspective this huge and growing audience cannot be ignored.
Smartphones have become an easy, fast and practical way to access information off the internet – anywhere and anytime.
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If you are like most people. You are probably being bombarded with all kinds of advertisements. Everywhere you look, bang, bang, bang!!! For the most part you are probably effectively ignoring the 99.9% of the advertising that has absolutely no meaning or impact on your life or your environment. But it’s that .01%, that’s always been a problem for me, especially with my near middle-aged, failing memory and my lacking desire to carry a pen on my body or in my car.
Strong visuals that support your business, marketing, sales and training objectives are great motivators that clarify, get right to the point and much more:
A brand audit involves a review of the whole, or segments of a company with respect to the public persona of the brand. Companies that believe in the relevance of a strong brand and the relative relationship to building a successful business will periodically do an audit as a evaluative exercise to make sure that everything relating to the brand is in-line with the corporate brand strategy – the goal is to ensure brand integrity (products, services, messaging, internal processes, identity and promotion…) and to deal with potential negative (alleviate) or positive (capitalize) issues that may be effecting the reputation the brand.
Building strength in a brand over time is not an easy process. Continuously changing and evolving companies can often lose the brand personality. Regular checks and a corporate-backed brand strategy can help keep a brand on track.
To market your company, product, or service successfully, you need to identify, claim, and defend a unique competitive position in your target market. A position that is most attractive to your potential customers, and that is in alignment with the value you provide.
